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Have you recently looked up a definition, time zone, currency or metric conversion, local directional query, or a ‘how to’ question on Google? Chances are, you do this every day, a few times a day! Notice how your search engine displays the response to your query at the top of the page. This is a ‘zero-click’ search engine results page (SERP); a simple snippet or knowledge card that throws up a crisp, short and practical response to help the searcher immediately. It eliminates the need to click on the organic search results. Interestingly, zero-click SERP is an outcome of Google’s ability to continually adapt to modifying behavior patterns. In this case, the change is primarily fueled by the exponential increase in mobile device-based browsing and voice searches. Read More : https://wsiestrategies.com/blog/zero-click-seo-reshaping-future-seo-strategies/

Before you cough up the cash & hire any  Web Design Company in Ottawa  you need to understand that a well-designed website is essential to any online business. Without that, customers just get lost and go elsewhere. Remember the 8-second rule! Most Internet users make a decision on a website within the first 8 seconds of landing on a page. Like the song says, “Should I stay or should go!” Your website needs to have easy navigation and clearly identifiable products and services listed. The visual elements or what we like to call “website  conversion architecture ” are of the utmost importance. The colours, layout, textures, and images need to be appealing and eye-catching. Read More: https://wsiestrategies.com/website-design-ottawa/

Your whole  digital marketing strategy  starts and ends with content marketing. It is the most powerful tool you have in your marketing mix. Providing valuable content that your customers and potential customers want and need is essential for conversion and sales. Your content is what shows your expertise and sets you apart from the competition. Good content captures the interest and trust of the reader while moving them through your sales funnel. Read More : https://wsiestrategies.com/content-marketing-ottawa/