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Here are some simple steps to identify and leverage decision makers who can influence your sales. 1.  Build a polished, client-focused LinkedIn profile that creates a great first impression. 2.  Use the Premium or Sales Navigator plan to get access to several useful features and information that will help you identify relevant decision makers. Working your network, scouring company websites, and using LinkedIn Groups are other ways to narrow down your list of influencers. 3.  Before reaching out to the key decision maker in a company, connect with other employees from the same organization or department.  Your potential influencer  is more likely to connect with you, if they notice that others in their team or organization are already in your circle of contacts. 4.  Write original content on LinkedIn Publisher and post insightful updates daily. Try to get your content in front of your prospects, even before you connect with them.  5.  ...

1. Social Listening is In : Crawling the web and social media platforms for seeking keywords or brand mentions has become a big trend and serves multiple purposes, including: Reinforcing customer service efforts Getting better insights for reputation management Achieving lead generation and social selling Check out tools, such as Awario, Brand24, Mention, Talkwalker, or Brandwatch, amongst others. Each offers a plethora of analytics on various dimensions of social listening. 2. Video Content is Exploding : As per the  State of Video Marketing 2019 study , the average consumer watches over 90 minutes of online video content per day, with around 15% averaging more than 3 hours. In fact, recent  studies  indicate that the exponential growth in consumption of video content has led to: Better message retention (54% increase in brand awareness) Higher conversions (66% more qualified leads per year) If you haven’t used it so far, don’t miss incorporating it in yo...