Search Engine Optimization for Ottawa Business Owners
SEO is about optimizing your website to drive traffic through search. SEO is the foundation for a strong online presence and digital marketing strategy for Ottawa businesses. You can pay for clicks, banner ads, social media posts and links, but without a good website that uses SEO as its base, none of those marketing techniques will pay off. WHAT DOES SEO STAND FOR? SEO stands for search engine optimization . In a nutshell, SEO is about how a search engine ranks web pages when a user searches for information. The algorithms that determine rankings are very complex, which makes many people think SEO is too complicated. It’s important to remember that with SEO, the key is focusing on things you can control about your website. Producing high-quality content, using backlinks, and creating authority around your brand are just a few things you can do to support strong SEO. WHICH IS BETTER, SEO OR PPC? PPC stands for pay-per-click. It’s a form of advertising that can get your w