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  When you’re creating a new website for your Ottawa business, there will be dozens of decisions to be made and  many things you will need to know – or learn – about website development . One of the easiest decisions should be whether to make a secure site. In this age of protecting privacy, it is pretty much a given that a company website needs to have an SSL certificate.  But,  what is SSL?  Secure Sockets Layer is a method of securing communications between web browsers and servers. Its main purpose is to prevent eavesdropping or tampering with the data being exchanged. When data is transmitted over an SSL connection, it is encrypted using a public key/private key pair. This makes it very difficult for anyone to intercept and read the data.  SSL Protects Your Website Users’ Sensitive Information   SSL is most used on websites that require users to login, such as online banking or email services. However, it can be used on any website wher...

  There are many  factors that you need to keep in mind when you’re creating a website for your Ottawa business . It needs to be mobile responsive (or mobile-first is even better), aesthetically pleasing, SEO friendly. You need to choose complementary colours, pick the perfect photos, write effective content, and find the right spots for calls to action. And, most importantly, strike just the right balance between too much and not enough of all of it! Most of these factors are related to UX. But  what is UX when it comes to designing a website?   UX in web design refers to the user experience of interacting with a website. This includes factors such as how easy it is to navigate the site, the overall look and feel of the site, and how well the site meets the needs of its users. A good UX can make the difference between a website that’s successful and one that’s not. That’s why it’s important for web designers to focus on creating a positive UX for their users....

  Your customer might access your website from their tablets, game devices, Kindles, or smartphones. How can your business be assured that the customer is seeing your website at its best, regardless of the screen size, device type, operating system, browser choice, or orientation? Responsive  web design for your Ottawa website  is the best practice that allows your site to adapt to an iPad or Fire Tablet without disrupting the user’s experience. Considering that almost 50% of all searches are from mobile devices, you can’t afford to have a website that only looks good on a desktop. Professional web design today encompasses code that directs your website to adjust to the user’s device, and it is critical to your website’s success.   DO I HAVE TO LEARN TO CODE TO MAKE MY WEBSITE HAVE RESPONSIVE DESIGN?    Responsive web design is one of  the most important things you need to keep in mind when designing your website . Developers have been worki...

  Every business owner knows that a website is vital to their business, but it’s no longer enough just to have an online presence. Your website represents your brand, so the web design must be professional and inviting. According to  research  from Stanford University, professional  web design in Ottawa  builds the credibility of your website and your business. This gives customers confidence when shopping from you. It makes people want to be on your website. Good web design is about what the customer wants and the information they need to make an informed decision. When your website is easy to navigate and supports your business objectives, it makes it easier to grow your customer base through engagement, repeat visits, and referrals.    HOW LONG DOES IT TAKE TO DESIGN AND DEVELOP A NEW WEBSITE?   Different  website companies in Ottawa  will use a variety of ways to go about developing a website for your business. We know it’s important...

  You never get a second chance to make a first impression. Your website is the introduction to your Ottawa business to many customers. You have just a few seconds to make a positive impact on your audience, to turn someone into a customer. Web design is the showcase for your brand. Good web design makes your website appealing, keeping your audience on your site to learn about your business. Your business must invest in professional web design to make that strong first impression and then keep visitors coming back.   HOW IMPORTANT IS WEB DESIGN?   Your website is like the exterior of your store. It’s the face of your business. Your audience will judge your business based on your website. Modern web design is inviting and dynamic. It’s like a friendly customer service representative smiling at someone to come in and check out the place. Outdated web design makes customers feel as if you don’t care about your brand.   HOW LONG DOES IT TAKE TO DESIGN AND DEVELOP A NEW W...