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1. Tap into Video Conversions The more you engage your viewers, build trust and hold their attention, the more you can raise your rank with Google’s points system. Essentially, you need higher retention, lower bounce rates, and longer time spent on-page. Incorporating videos on your website, especially on your landing pages, could help  increase your conversions by as much as 80% . 2. Boost your Expertise, Authority, Trustworthiness (E-A-T)   Enrich your content by leveraging data from known entities or hiring experts to author your content. Give credit and credentials to both and ensure appropriate affinity to the brand you are promoting. The more authentic your content, the better your ranking. 3. Aim for Excellence in Digital Experience With websites continuing to grow in complexity, technical SEO will be a critical differentiator between you and your competition. For example, an  Akamai study  shows that a 1-second delay in page load time can decrease your co

Google’s effectiveness in being the end destination of user journeys plays a defining role in setting the SEO trends for each year. Here are some of the 2019 SEO practices that gained acceptance and showed results. 1. Building Buyer Personas : Building buyer personas has emerged as one of the most critical aspects of  developing the right SEO strategies . Knowing your target audience and their content type and consumption preferences helps focus on user intent during content creation. This not only enhances the audience journey, but also earns you brownie points from Google, and increases your chances of conversion. The overall goal of this activity is to better understand who your target audience is and how you can apply your marketing strategies to intercept their daily actions and provide value to their lives whilst promoting your business. The better you understand your customers, the better you can help them. 2. Extend your Winning Streak with On-Page and Off-Page Optim