Top 5 Social Media Marketing Practices of 2019
1. Social Listening is In : Crawling the web and social media platforms for seeking keywords or brand mentions has become a big trend and serves multiple purposes, including: Reinforcing customer service efforts Getting better insights for reputation management Achieving lead generation and social selling Check out tools, such as Awario, Brand24, Mention, Talkwalker, or Brandwatch, amongst others. Each offers a plethora of analytics on various dimensions of social listening. 2. Video Content is Exploding : As per the State of Video Marketing 2019 study , the average consumer watches over 90 minutes of online video content per day, with around 15% averaging more than 3 hours. In fact, recent studies indicate that the exponential growth in consumption of video content has led to: Better message retention (54% increase in brand awareness) Higher conversions (66% more qualified leads per year) If you haven’t used it so far, don’t miss incorporating it in your 2020 social