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Whether it is ‘Hey Siri’, ‘OK Google’, ‘Alexa’ or ‘Bixby’, digital assistants now look up what you need; no more typing out a query in a search engine. Thanks to the evolution of Artificial Intelligence (AI) and other technologies, you can now press a button on your device and command the voice assistant to give you the information you need, instead of browsing online. In fact, a recent  study report  indicates that: 90% of consumers are aware of voice-enabled features on their smart devices, including phones, tablets, laptops, desktops, car navigation systems, wearables and TV remotes. 72% of them use voice assistance as a smarter, faster and more convenient way of texting, searching something online, playing music, or even shopping. Driven by the preferences of 25 to 49-year-olds, voice search is being used during several routine activities, such as cooking, driving, watching TV, in bed, or while multi-tasking at home or work. With an ever-increasing number of

Ask any SEO professional about their biggest concerns today, and there is one aspect that will invariably appear on everyone’s list. The evolving page # 1 of Google is posing new challenges, keeping content specialists on their toes, and pushing them to continually rethink their SEO strategies. In the past, the focus was on being ranked at the top in organic search results. Today, the battle for eyeballs features several additional players, such as knowledge panels, paid ads, featured snippets, maps, videos and more. With the search engine result pages (SERPs) becoming more competitive than ever, it’s time to adopt an integrated approach to SERP marketing and On-SERP SEO. Here’s what you need to know about on-SERP SEO. Essentially, it is a holistic approach to: Dominate page #1 digital real estate Optimize, control and influence any or all content on SERPs Increase search appearance, brand awareness and CTR Overall, generate more organic traffic Achieving this is no easy