WSI World's Largest and Most Innovative Digital Marketing Agency Network

  In today’s digital landscape, a  well-developed website  is more than just looking great and flashy, it must also drive your marketing efforts forward. Understanding the performance of your website is just one of the  things you must know about web design  but Mark Jamieson argues that it is the most important for business growth and success. Mark Jamieson is a certified Google Analytics expert and the owner of WSI eStrategies, a  digital marketing agency in Ottawa . He can help you understand the often-confusing analytics reports in GA4 that can provide invaluable insights into user behavior, engagement, and overall website health.   WHY ARE WEB ANALYTICS IMPORTANT?   Website analytics reports offer a window into your online presence’s effectiveness. They unveil vital metrics like website traffic, user demographics, referral sources, and conversion rates. This data empowers business owners, executives, and marketing managers to make informed de...

  In today’s digital landscape, the importance of an effective online presence cannot be overstated. One of the  digital marketing essentials for companies  of all sizes is a blog.  Mark Jamieson is a published SEO specialist and the owner of WSI eStrategies. Mark says that a blog is crucial for increasing your search engine rankings, second only to having the foundation of a properly optimized and  well-designed website .     SHOULD YOU HAVE A BLOG?   A company blog offers a multitude of advantages that can significantly impact your brand’s success. Firstly, it establishes your authority in your industry. By consistently sharing valuable and relevant content, you position your company as an expert, building trust and credibility with your audience. Blogs also provide an excellent platform for showcasing your company’s unique voice and perspective.   Mark adds that for  search engine optimization (SEO) , a blog enables you to target spec...

  The dynamic nature of today’s marketing landscape can be overwhelming for businesses of all sizes. With technology such as AI evolving at lightning speed and consumer behaviors changing constantly, businesses face numerous challenges. In these complex circumstances, many enterprises seek the expertise and specialized skills of marketing agencies like WSI Ottawa.     Choosing the right agency— one capable of driving substantial business revenue and fostering growth—is no small task. Numerous factors come into play when picking the perfect marketing partner. This includes considering their industry experience, range of services, understanding of your market, proven results, and the strategies they employ to deliver your desired outcomes. It’s crucial that your chosen agency, such as WSI Ottawa, can tailor their approach to your unique needs and remain ahead of marketing trends.     Recognizing the need for clarity in this process, we at WSI Ottawa have crafted a...

 In today’s business landscape, a strong online presence is crucial for success. To achieve this, you need a clear roadmap – a digital marketing blueprint – that takes into account your business, your industry, your market, your competition and more. It’s essential to conduct thorough research before defining your business and marketing goals, setting financial expectations, and identifying key performance indicators (KPIs) to measure your progress. With a solid plan in place, you can confidently take steps towards building a brand that stands out online. As trusted experts in  online marketing,  we can help you build a blueprint that translates into measurable value for your business.  Q: What Is A Digital Marketing Blueprint – And Why Do You Need One?   A digital marketing blueprint is the first step in the digital marketing journey for any business and is a detailed business plan for company websites, social media pages and other online marketing assets. ...

  What is web accessibility? Web accessibility for your website refers to how easy it is to navigate by users with disabilities on the motor, auditory, visual, or cognitive level. Making your website accessible will soon become a mandate rather than simply a desired standard. Looming deadline By January 1, 2021, Canadian businesses must meet web accessibility laws taking effect and impacting websites across Canada. Businesses can partner with  web development  leaders, such as WSI eStrategies, well-versed in the new requirements for major changes they make following that date. According to the Accessibility for Ontarians with Disabilities Act (AODA), if your business has at least 20 employees, you have to perform and report the results of an internal compliance audit before this date. For businesses in Ontario, there are two criteria coming on board with the  web content accessibility guidelines (WCAG 2.0)  Level AA changes: ·     ...

  Know the Difference to Plan Web Development for Your Ottawa Business It wasn’t very long ago that we browsed desktop-version websites on our mobile phones and struggled with device incompatibility issues. Do you remember: Ending up at the bottom of a page when you needed to scroll to the top?  Tapping your screen multiple times before being able to click on a specific tab?  Haphazardly typing out details in a text box that refused to remain steady on your mobile screen? Today, the penetration and usage of mobile devices across the globe is higher than ever before. In fact, recent studies indicate that mobile devices, excluding tablets, account for  48% of webpage views worldwide . Addressing the poor interfaces that were frustrating an ever-increasing base of mobile users, in 2015, Google modified its search engine algorithm, through the release of  ‘Mobilegeddon’ . Basically, the refined protocols started factoring in mobile presence and mobile friendliness a...