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  SEO is the process of optimizing your website to improve the traffic that finds your site through search engines. PPC is a way to drive traffic to your site through online advertising. You only pay when your ad is clicked, hence the name, pay-per-click. The two processes are vastly different, but they can work together for better search engine optimization for your business in Ottawa .    Pros and Cons of SEO   There’s a lot that Ottawa business owners need to know about search engine optimization . SEO refers to organic lead generation. With SEO, you implement measures to make sure your site can be indexed by search engines. When a user searches for your product or service, you want your site to show up in search.   Organic SEO is a very effective method of advertising. When your site is properly optimized, it can rank high in search, even if you have to step away from active digital marketing for a couple of weeks. That said, it can take time for your site to move u

Over 50% of Canadians spend at least 3 to 4 hours online each day*.  Digital marketing in Ottawa  is how you get your brand highly visible on the Internet and make a positive impression on the right audience. To leverage the power of digital marketing, it’s imperative to understand the basics. The right online strategy can take your business to the next level by increasing traffic and leads via your website and other digital assets. Internet marketing is no longer just a shiny new trend. It’s a proven method of driving sales and engagement with your audience to build your brand.    *Resource: https://www.statista.com/statistics/474772/canada-daily-time-per-capita-internet/   WHAT IS DIGITAL MARKETING?    Digital marketing encompasses many different types of marketing. The one thing that the various techniques have in common is that the marketing is through electronic media. Social media posts, blogs, email, and SEO are just a few forms of digital marketing. It’s your online presence an