How Important is Content to the Success of Your SEO Strategy?
Search engine optimization in Ottawa is the process of optimizing your website to get traffic from search engines. Although the algorithm to rank your site higher on the search engine results pages (SERPs) includes several elements, content is the one thing that you control. Meaningful, helpful content is what your audience wants. Search engines rely on content to index your site. Without content, your site is empty and won’t deliver ROI. Defining Content There are many different definitions for online content, but the simplest is that content is the information you provide to the user. Content isn’t just written text, but it can be visual or audio, too. Ideally, content should engage, inform, or educate the user. Content isn’t just your blog. It’s all the information contained within your site, from your business name to its hours and address. Search engines use that information to respond to a user’s search. Providing relevant and useful content is just one of the things