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  In today’s digital landscape, a  well-developed website  is more than just looking great and flashy, it must also drive your marketing efforts forward. Understanding the performance of your website is just one of the  things you must know about web design  but Mark Jamieson argues that it is the most important for business growth and success. Mark Jamieson is a certified Google Analytics expert and the owner of WSI eStrategies, a  digital marketing agency in Ottawa . He can help you understand the often-confusing analytics reports in GA4 that can provide invaluable insights into user behavior, engagement, and overall website health.   WHY ARE WEB ANALYTICS IMPORTANT?   Website analytics reports offer a window into your online presence’s effectiveness. They unveil vital metrics like website traffic, user demographics, referral sources, and conversion rates. This data empowers business owners, executives, and marketing managers to make informed de...

  The dynamic nature of today’s marketing landscape can be overwhelming for businesses of all sizes. With technology such as AI evolving at lightning speed and consumer behaviors changing constantly, businesses face numerous challenges. In these complex circumstances, many enterprises seek the expertise and specialized skills of marketing agencies like WSI Ottawa.     Choosing the right agency— one capable of driving substantial business revenue and fostering growth—is no small task. Numerous factors come into play when picking the perfect marketing partner. This includes considering their industry experience, range of services, understanding of your market, proven results, and the strategies they employ to deliver your desired outcomes. It’s crucial that your chosen agency, such as WSI Ottawa, can tailor their approach to your unique needs and remain ahead of marketing trends.     Recognizing the need for clarity in this process, we at WSI Ottawa have crafted a...