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  Everyone who worked in an office in the 90s will probably remember faxes coming in advertising everything from office supplies to vacations. So, just like fax marketing faded away you may be asking yourself  if email marketing is still effective . The short answer is yes! Email marketing can be an effective way to reach and engage customers, but it’s not always the most efficient or cost-effective option.  When done correctly, email marketing can be an excellent way to build relationships with customers and promote your brand. However, it’s important to consider the costs and benefits of email marketing before deciding if it’s the right strategy for your business.  BENEFITS OF EMAIL MARKETING FOR YOUR OTTAWA BUSINESS   There are a number of reasons why email marketing can be beneficial for businesses, including:  Reach a large audience: Email is one of the most widely used communication tools, which means businesses can reach a large n...

Over 50% of Canadians spend at least 3 to 4 hours online each day*.  Digital marketing in Ottawa  is how you get your brand highly visible on the Internet and make a positive impression on the right audience. To leverage the power of digital marketing, it’s imperative to understand the basics. The right online strategy can take your business to the next level by increasing traffic and leads via your website and other digital assets. Internet marketing is no longer just a shiny new trend. It’s a proven method of driving sales and engagement with your audience to build your brand.    *Resource: https://www.statista.com/statistics/474772/canada-daily-time-per-capita-internet/   WHAT IS DIGITAL MARKETING?    Digital marketing encompasses many different types of marketing. The one thing that the various techniques have in common is that the marketing is through electronic media. Social media posts, blogs, email, and SEO are just a few forms of digital marketing....