WSI World's Largest and Most Innovative Digital Marketing Agency Network

  In today’s digital landscape, the importance of an effective online presence cannot be overstated. One of the  digital marketing essentials for companies  of all sizes is a blog.  Mark Jamieson is a published SEO specialist and the owner of WSI eStrategies. Mark says that a blog is crucial for increasing your search engine rankings, second only to having the foundation of a properly optimized and  well-designed website .     SHOULD YOU HAVE A BLOG?   A company blog offers a multitude of advantages that can significantly impact your brand’s success. Firstly, it establishes your authority in your industry. By consistently sharing valuable and relevant content, you position your company as an expert, building trust and credibility with your audience. Blogs also provide an excellent platform for showcasing your company’s unique voice and perspective.   Mark adds that for  search engine optimization (SEO) , a blog enables you to target spec...

Adapt Your SEO Approach and Content Marketing Strategy Consumer trust in governments and large brands has been on the decline for some time now, not just after the outbreak of the coronavirus pandemic. A recent  report  by McKinsey & Company shows how COVID-19 is and will continue to affect consumer behavior, stating that, “Consumers across countries will remain hesitant to return to international travel, large public gatherings, and trips to the mall once the effects of COVID-19 decrease. Across most countries, consumers say they will increase online shopping. Overall, consumers intend to continue some of the digital and low-touch activities they have adopted during the pandemic.” With continuing lockdown and physical distancing measures in place, most people are more likely to trust the recommendations of friends and family, while also feeling more inclined to support local businesses. Whether you are a local, national, or international business, you need to re-e...

Get More Bang for Your Marketing Buck Digital marketing is all about maximizing the power of the internet, mobile phone, social media, and other technology-enabled platforms for engaging with your customers and prospects. Whether it is email marketing, Pay-Per-Click (PPC) advertising, chatbots or audio-video features, digital marketing is less about the stuff you produce or provide, and more about the experience you deliver. The world of digital initiatives is vast, and the possibilities are limitless. However, as marketing professionals, you may have to navigate your way through several aspects while delivering on your business goals: How do you decide the allocation of your marketing budget between the various digital avenues? Do you have clearly-defined milestones for each step of your digital journey? Does each of your digital programs offer relatability to your customers and measurable value to your business? Should you explore new digital platforms or stay with the tri...

With almost 20 years experience in security alarm & surveillance and now a Managing Partner at  WSI eStrategies; a digital marketing agency in Ottawa, Canada , I’ve focused much of my attention on the security industry and have worked on online marketing campaigns for dozens of firms both large and small. Read on to discover our lead generation strategies for the surveillance industry! If you’re an owner or marketing manager of a Security and Alarm Company, here are my top three online lead generation strategies that you should be using to drive quality leads into your business. Before I start, I know what you’re thinking: “How can my online marketing budget compete with the big dogs like ADT, Chubb, Vivint etc.?” The truth is, it’s a highly competitive space, especially for those coveted top positions in the search engines, but with some smart strategies and a little hard work you can walk away with a very positive return on your investment and I can prove it! Drive ...