WSI World's Largest and Most Innovative Digital Marketing Agency Network

  When you’re creating a new website for your Ottawa business, there will be dozens of decisions to be made and  many things you will need to know – or learn – about website development . One of the easiest decisions should be whether to make a secure site. In this age of protecting privacy, it is pretty much a given that a company website needs to have an SSL certificate.  But,  what is SSL?  Secure Sockets Layer is a method of securing communications between web browsers and servers. Its main purpose is to prevent eavesdropping or tampering with the data being exchanged. When data is transmitted over an SSL connection, it is encrypted using a public key/private key pair. This makes it very difficult for anyone to intercept and read the data.  SSL Protects Your Website Users’ Sensitive Information   SSL is most used on websites that require users to login, such as online banking or email services. However, it can be used on any website wher...

  You never get a second chance to make a first impression. Your website is the introduction to your Ottawa business to many customers. You have just a few seconds to make a positive impact on your audience, to turn someone into a customer. Web design is the showcase for your brand. Good web design makes your website appealing, keeping your audience on your site to learn about your business. Your business must invest in professional web design to make that strong first impression and then keep visitors coming back.   HOW IMPORTANT IS WEB DESIGN?   Your website is like the exterior of your store. It’s the face of your business. Your audience will judge your business based on your website. Modern web design is inviting and dynamic. It’s like a friendly customer service representative smiling at someone to come in and check out the place. Outdated web design makes customers feel as if you don’t care about your brand.   HOW LONG DOES IT TAKE TO DESIGN AND DEVELOP A NEW W...