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  September 20, 2022 Ottawa, ON – For the fourth year in a row, the Web Marketing Association (WMA) recognized WSI Ottawa for excellence in web design and development, this time with awards for two separate projects. WSI Ottawa received the 2022 Consumer Good Standard of Excellence 2022 WebAward for  Everything Raw ; and the Non-Profit Standard of Excellence 2022 WebAward for  The Heart of Orléans . Winning two more WMA awards is a huge accomplishment for the co-owners and Managing Partners of WSI Ottawa, Mark Jamieson and Kimberly Archambault. The recognition is great, but they really get excited by hearing how much the websites they create are successful for their clients. Managing Partner Kimberly Archambault says “Coming up with creative website solutions that support marketing and provide an excellent user experience is our passion! We are grateful for the opportunity to work with excellent clients such as Everything Raw and the Heart of Orléans BIA and look forward to strong

  When you’re creating a new website for your Ottawa business, there will be dozens of decisions to be made and  many things you will need to know – or learn – about website development . One of the easiest decisions should be whether to make a secure site. In this age of protecting privacy, it is pretty much a given that a company website needs to have an SSL certificate.  But,  what is SSL?  Secure Sockets Layer is a method of securing communications between web browsers and servers. Its main purpose is to prevent eavesdropping or tampering with the data being exchanged. When data is transmitted over an SSL connection, it is encrypted using a public key/private key pair. This makes it very difficult for anyone to intercept and read the data.  SSL Protects Your Website Users’ Sensitive Information   SSL is most used on websites that require users to login, such as online banking or email services. However, it can be used on any website where sensitive information is being exchan

  Inbound digital marketing is a term that encompasses all of the marketing activities that get potential customers to visit your Ottawa business’ website. This can be done through a variety of means, including  search engine optimization (SEO) services ,  content marketing ,  social media marketing , and  paid search (aka pay-per-click) advertising . Inbound marketing is about creating a relationship with your customers and prospects and then using those relationships to drive sales and grow your business.  The first step in any inbound marketing strategy is to attract visitors to your website. Once you have visitors on your site, the next step is to convert them into leads. This is done through a process called  lead generation , which involves capturing contact information from visitors so that you can follow up with them later. Finally, once you have leads, you need to turn those leads into customers through a process called lead nurturing. Lead nurturing involves building relati