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In our rapidly evolving digital landscape, the use of social media has become a staple requirement for businesses of all kinds. No matter how small or large your business, and which industry you belong to, you can hardly ignore the power of social. From extending your reach and improving brand awareness, to engaging with customers and prospects, and driving online conversions, a powerful social media strategy with proper social media monitoring can help you achieve significant business goals. What Gets Measured, Gets Done! Are you investing a substantial portion of your advertising and marketing budget into a full-fledged social media marketing plan? If yes, how do you ensure that the time, effort and money you put into your social selling strategy does not go down a black hole? The answer is simple; what gets measured, gets done! Continuously monitoring the effectiveness of your social agenda, along with timely tweaks to the roadmap could help you stay on...

Useful Tips to Make Your Social Campaign a Runaway Success No matter which industry you belong to, there is hardly a chance that you can ignore  social selling , or the use of social media for the growth or sustenance of your business. In fact, the last couple of years have seen social media channels going through an evolution of their own. From live video content and chatbots, to augmented reality and influencer marketing, social networks have introduced a plethora of new avenues for engaging with customers and prospects. Platforms such as Facebook, Instagram, and Twitter have rolled out a whole slew of business features, while also breaking records on the number of active users. Keep on reading if you want to perfect your own social media marketing plan! It is quite likely that you may find this vast sea of social selling opportunities to be overwhelming or confusing. This is where building a smart social media marketing plan will come in handy. Instead of an expensive, tri...

Learn When, Why and How to Go about a Website Revamp Fashion retailers change their display collections every season, coffee chains bring in seasonal beverages and snacks, makeup brands have new lines and shades to match the season—and just about any commercial enterprise that is looking to bring in new and repeat traffic must take on some elements of redesign from time to time. Human nature makes us curious and eager to see and explore something new. If you’re a business owner urging to improve their online presence, this blog will explain why it might be time for you to consider a business website redesign. Think about this in the context of your website. You may not need to change the design as frequently as retail and consumer brands need to change their store displays, menus, and collections. However, you do need to change things up to keep pace with the changes in your industry, the competition and what your audience expects to see. Whether your business has a basic website...

Don’t Just Wing It; Play SMART and Get Ahead of the Pack! About a decade ago, a noted author, speaker and influencer in the social and digital media space posted an entry on Twitter, asking people to define ‘social media’ in two words or less. Amongst his hundred thousand plus followers at the time, many offered fascinating responses that included both ends of the spectrum. From ‘community’, ‘relationship building’,  ‘dynamic and engaging’ and ‘getting connected’, to ‘hostile’, ‘over-hyped’, ‘productivity-killer’ and ‘white-noise’, every user’s perception and experience of social media was different. Ten years later, the social media phenomenon continues to grow. You can love it or hate it, but you cannot ignore it! Here’s a guide on how you can improve your social media marketing results! Fun Facts about the Social Media Landscape Social media is the new normal in the average individual’s life. While striving to leverage its power to boost your business is a given, wo...