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Adapt Your SEO Approach and Content Marketing Strategy Consumer trust in governments and large brands has been on the decline for some time now, not just after the outbreak of the coronavirus pandemic. A recent  report  by McKinsey & Company shows how COVID-19 is and will continue to affect consumer behavior, stating that, “Consumers across countries will remain hesitant to return to international travel, large public gatherings, and trips to the mall once the effects of COVID-19 decrease. Across most countries, consumers say they will increase online shopping. Overall, consumers intend to continue some of the digital and low-touch activities they have adopted during the pandemic.” With continuing lockdown and physical distancing measures in place, most people are more likely to trust the recommendations of friends and family, while also feeling more inclined to support local businesses. Whether you are a local, national, or international business, you need to re-e...

Get More Bang for Your Marketing Buck Digital marketing is all about maximizing the power of the internet, mobile phone, social media, and other technology-enabled platforms for engaging with your customers and prospects. Whether it is email marketing, Pay-Per-Click (PPC) advertising, chatbots or audio-video features, digital marketing is less about the stuff you produce or provide, and more about the experience you deliver. The world of digital initiatives is vast, and the possibilities are limitless. However, as marketing professionals, you may have to navigate your way through several aspects while delivering on your business goals: How do you decide the allocation of your marketing budget between the various digital avenues? Do you have clearly-defined milestones for each step of your digital journey? Does each of your digital programs offer relatability to your customers and measurable value to your business? Should you explore new digital platforms or stay with the tri...