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  The digital marketing world is full of fancy buzzwords and acronyms like SEO, UX, and PPC. At WSI Ottawa, We Simplify the Internet and help you understand more about  Search Engine Optimization , User experience, and  Pay Per Click advertising.  And, even more, we know how they all fit together. Like  how exactly does UX fit into SEO?   User experience is a key factor in SEO. A good user experience means that users are able to find what they are looking for on your website easily and quickly. This will help to reduce your bounce rate and improve your SEO. User experience is also important for conversion optimization. If users have a positive experience on your website, they are more likely to convert into customers or clients. Therefore, it is important to consider both SEO and user experience when designing your website. A bad user experience can lead to users leaving your website without finding what they were looking for, which can hurt you...

  There are many  factors that you need to keep in mind when you’re creating a website for your Ottawa business . It needs to be mobile responsive (or mobile-first is even better), aesthetically pleasing, SEO friendly. You need to choose complementary colours, pick the perfect photos, write effective content, and find the right spots for calls to action. And, most importantly, strike just the right balance between too much and not enough of all of it! Most of these factors are related to UX. But  what is UX when it comes to designing a website?   UX in web design refers to the user experience of interacting with a website. This includes factors such as how easy it is to navigate the site, the overall look and feel of the site, and how well the site meets the needs of its users. A good UX can make the difference between a website that’s successful and one that’s not. That’s why it’s important for web designers to focus on creating a positive UX for their users....

  Search Engine Optimization, or “SEO” for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue   SEO can be achieved through a number of different techniques , all of which aim to improve the ranking of a site in search engine results pages (SERPs). These techniques include optimizing the content and structure of a site, as well as its design and coding. Additionally, SEO may involve promotion of a site through social media and other online channels.   WHAT IS DOMAIN AUTHORITY?   Domain authority is a metric that measures the strength of a website’s domain. It is one of many factors that search engines use to rank websites in search engine results pages (SERP). Domain authority is based on a number of factors, including the age of the domain, the number of links pointin...