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  In today’s digital landscape, a  well-developed website  is more than just looking great and flashy, it must also drive your marketing efforts forward. Understanding the performance of your website is just one of the  things you must know about web design  but Mark Jamieson argues that it is the most important for business growth and success. Mark Jamieson is a certified Google Analytics expert and the owner of WSI eStrategies, a  digital marketing agency in Ottawa . He can help you understand the often-confusing analytics reports in GA4 that can provide invaluable insights into user behavior, engagement, and overall website health.   WHY ARE WEB ANALYTICS IMPORTANT?   Website analytics reports offer a window into your online presence’s effectiveness. They unveil vital metrics like website traffic, user demographics, referral sources, and conversion rates. This data empowers business owners, executives, and marketing managers to make informed de...

  In today’s digital landscape, the importance of an effective online presence cannot be overstated. One of the  digital marketing essentials for companies  of all sizes is a blog.  Mark Jamieson is a published SEO specialist and the owner of WSI eStrategies. Mark says that a blog is crucial for increasing your search engine rankings, second only to having the foundation of a properly optimized and  well-designed website .     SHOULD YOU HAVE A BLOG?   A company blog offers a multitude of advantages that can significantly impact your brand’s success. Firstly, it establishes your authority in your industry. By consistently sharing valuable and relevant content, you position your company as an expert, building trust and credibility with your audience. Blogs also provide an excellent platform for showcasing your company’s unique voice and perspective.   Mark adds that for  search engine optimization (SEO) , a blog enables you to target spec...

  In today’s digital landscape, where online visibility can make or break a business, mastering  Search Engine Optimization (SEO) has become a vital strategy for business owners , executives, and marketing managers alike.  Mark Jamieson is a distinguished SEO expert and the owner of  WSI Ottawa , and he can explain the most important elements of SEO that can drive success in the online arena.     WHAT ARE THE KEY COMPONENTS OF SEO?   At its core, SEO is about aligning your digital presence with search engine algorithms to ensure your content is found by your target audience. The foundational elements include keyword research, on-page optimization, technical SEO, high-quality content, and backlink building.     WHY IS KEYWORD RESEARCH IMPORTANT IN SEO?   According to Mark, keyword research is the compass of your  SEO strategy . It involves identifying the search terms potential customers use to find products or services like yours. B...