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  SEO is the process of optimizing your website to improve the traffic that finds your site through search engines. PPC is a way to drive traffic to your site through online advertising. You only pay when your ad is clicked, hence the name, pay-per-click. The two processes are vastly different, but they can work together for better search engine optimization for your business in Ottawa .    Pros and Cons of SEO   There’s a lot that Ottawa business owners need to know about search engine optimization . SEO refers to organic lead generation. With SEO, you implement measures to make sure your site can be indexed by search engines. When a user searches for your product or service, you want your site to show up in search.   Organic SEO is a very effective method of advertising. When your site is properly optimized, it can rank high in search, even if you have to step away from active digital marketing for a couple of weeks. That said, it can take...

Over 50% of Canadians spend at least 3 to 4 hours online each day*.  Digital marketing in Ottawa  is how you get your brand highly visible on the Internet and make a positive impression on the right audience. To leverage the power of digital marketing, it’s imperative to understand the basics. The right online strategy can take your business to the next level by increasing traffic and leads via your website and other digital assets. Internet marketing is no longer just a shiny new trend. It’s a proven method of driving sales and engagement with your audience to build your brand.    *Resource: https://www.statista.com/statistics/474772/canada-daily-time-per-capita-internet/   WHAT IS DIGITAL MARKETING?    Digital marketing encompasses many different types of marketing. The one thing that the various techniques have in common is that the marketing is through electronic media. Social media posts, blogs, email, and SEO are just a few forms of digital marketing....

  Your customer might access your website from their tablets, game devices, Kindles, or smartphones. How can your business be assured that the customer is seeing your website at its best, regardless of the screen size, device type, operating system, browser choice, or orientation? Responsive  web design for your Ottawa website  is the best practice that allows your site to adapt to an iPad or Fire Tablet without disrupting the user’s experience. Considering that almost 50% of all searches are from mobile devices, you can’t afford to have a website that only looks good on a desktop. Professional web design today encompasses code that directs your website to adjust to the user’s device, and it is critical to your website’s success.   DO I HAVE TO LEARN TO CODE TO MAKE MY WEBSITE HAVE RESPONSIVE DESIGN?    Responsive web design is one of  the most important things you need to keep in mind when designing your website . Developers have been worki...

  Every business owner knows that a website is vital to their business, but it’s no longer enough just to have an online presence. Your website represents your brand, so the web design must be professional and inviting. According to  research  from Stanford University, professional  web design in Ottawa  builds the credibility of your website and your business. This gives customers confidence when shopping from you. It makes people want to be on your website. Good web design is about what the customer wants and the information they need to make an informed decision. When your website is easy to navigate and supports your business objectives, it makes it easier to grow your customer base through engagement, repeat visits, and referrals.    HOW LONG DOES IT TAKE TO DESIGN AND DEVELOP A NEW WEBSITE?   Different  website companies in Ottawa  will use a variety of ways to go about developing a website for your business. We know it’s important...

  SEO is about optimizing your website to drive traffic through search. SEO is the foundation for a strong online presence and  digital marketing strategy for Ottawa  businesses. You can pay for clicks, banner ads, social media posts and links, but without a good website that uses SEO as its base, none of those marketing techniques will pay off.    WHAT DOES SEO STAND FOR?   SEO stands for  search engine optimization . In a nutshell, SEO is about how a search engine ranks web pages when a user searches for information. The algorithms that determine rankings are very complex, which makes many people think SEO is too complicated. It’s important to remember that with SEO, the key is focusing on things you can control about your website. Producing high-quality content, using backlinks, and creating authority around your brand are just a few things you can do to support strong SEO.    WHICH IS BETTER, SEO OR PPC?   PPC stands for pay-per-clic...

  You never get a second chance to make a first impression. Your website is the introduction to your Ottawa business to many customers. You have just a few seconds to make a positive impact on your audience, to turn someone into a customer. Web design is the showcase for your brand. Good web design makes your website appealing, keeping your audience on your site to learn about your business. Your business must invest in professional web design to make that strong first impression and then keep visitors coming back.   HOW IMPORTANT IS WEB DESIGN?   Your website is like the exterior of your store. It’s the face of your business. Your audience will judge your business based on your website. Modern web design is inviting and dynamic. It’s like a friendly customer service representative smiling at someone to come in and check out the place. Outdated web design makes customers feel as if you don’t care about your brand.   HOW LONG DOES IT TAKE TO DESIGN AND DEVELOP A NEW W...