On-SERP SEO: A Paradigm Shift for SEO Professionals

Ask any SEO professional about their biggest concerns today, and there is one aspect that will invariably appear on everyone’s list. The evolving page # 1 of Google is posing new challenges, keeping content specialists on their toes, and pushing them to continually rethink their SEO strategies. In the past, the focus was on being ranked at the top in organic search results. Today, the battle for eyeballs features several additional players, such as knowledge panels, paid ads, featured snippets, maps, videos and more. With the search engine result pages (SERPs) becoming more competitive than ever, it’s time to adopt an integrated approach to SERP marketing and On-SERP SEO.

Here’s what you need to know about on-SERP SEO. Essentially, it is a holistic approach to:
  • Dominate page #1 digital real estate
  • Optimize, control and influence any or all content on SERPs
  • Increase search appearance, brand awareness and CTR
  • Overall, generate more organic traffic
Achieving this is no easy task, especially when you have to coordinate with all types of media sources to dominate relevant aspects of page #1. Moreover, the traditional mindset of reviewing search terms, search volumes and keyword difficulties needs to be tweaked. Today, when you design an integrated on-SERP SEO strategy, you have to factor in decreasing organic search CTRs and the growing presence of featured snippets, as well as other media elements.

Comments

Post a Comment

Popular posts from this blog

Marketing Automation Services in Ottawa

Marketing automation is a method of using software and tactics to help businesses nurture their prospects with personalized content over a period of time. This in turn increases the chances of turning targeted prospects into loyal customers. Our  Marketing automation strategies & managed services in Ottawa  generate new revenue streams for companies and provide positive ROI on the dollars invested. Marketing automation software provides a stream of pre-qualified leads or ‘warm leads’ by the time they reach their salespeople. Read More: https://wsiestrategies.com/marketing-automation-ottawa/
Read more

Search Engine Optimization for Ottawa Business Owners

Image
  SEO is about optimizing your website to drive traffic through search. SEO is the foundation for a strong online presence and  digital marketing strategy for Ottawa  businesses. You can pay for clicks, banner ads, social media posts and links, but without a good website that uses SEO as its base, none of those marketing techniques will pay off.    WHAT DOES SEO STAND FOR?   SEO stands for  search engine optimization . In a nutshell, SEO is about how a search engine ranks web pages when a user searches for information. The algorithms that determine rankings are very complex, which makes many people think SEO is too complicated. It’s important to remember that with SEO, the key is focusing on things you can control about your website. Producing high-quality content, using backlinks, and creating authority around your brand are just a few things you can do to support strong SEO.    WHICH IS BETTER, SEO OR PPC?   PPC stands for pay-per-click. It’s a form of advertising that can get your w
Read more

What Can You Expect When You Hire An Ottawa Marketing Agency?

Image
 When you hire a marketing agency, you should expect to receive professional advice and guidance and that they will work with you to develop a comprehensive strategy that will help you achieve your business objectives, both short-term and long-term. While they are developing the strategy, they should be side by side with you, asking the right questions to assess the key elements of your industry and your market, including client demographics and competition. They might be the best agency out there, but they won’t know your business as well as you do. (And they never should!)  You should also be able to count on them to use their expertise to recommend tactics that will help increase brand recognition and reach new markets. Furthermore, an agency should provide regular reporting on performance metrics so that you can measure the return on investment (ROI) for each campaign or initiative. Most importantly, they should be able to support you throughout the entire process from conception
Read more