What is SEO Today & How Can it Grow my Business

When we first started hearing about SEO, it was a term mostly used by geeks; it was purely tech-speak. Marketers wanted to get their hands into that pie, but most didn’t because it was too technical. That changed dramatically when Google went from being a search engine to a browser to a verb to a virtual assistant, and it goes on…Marketers now had no choice but to become digital marketers, helping their clients take advantage of Internet technologies and search marketing. SEO became the buzz word for…you got it, for EVERYONE!

Try Replacing “Engine” with “Experience”!

So, in this dynamic, constantly evolving world of content marketing, do you find yourself asking the question, “What really is SEO today”? Perhaps the simplest way to explain it is Search EngineOptimization is now Search Experience Optimization. As a marketer, you don’t stop at making your digital real estate perfectly suited for the search engines. You MUST go beyond and ensure a positive, optimal search user experience. That means, providing useful, relevant, meaningful, relatable, shareable, informative, educational, entertaining content to users.   
SEO techniques change every few weeks, if not every few days, and it may be overwhelming to deal with the rapidly emerging new requirements. In fact, Google is known to tweak its search algorithm about 500 to 600 times each year. Accordingly, the tips and tricks that could land you a top page SERP until just a few months ago may not be valid today.
Without continually learning and adapting to new SEO techniques, it’s tough to earn and maintain your page #1 digital real estate. Hence, as brand experts, content creators or SEO professionals, it is time to delve deeper into what is the most relevant SEO strategy today.

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