Key Trends for SEO in 2020


1. Tap into Video Conversions

The more you engage your viewers, build trust and hold their attention, the more you can raise your rank with Google’s points system. Essentially, you need higher retention, lower bounce rates, and longer time spent on-page. Incorporating videos on your website, especially on your landing pages, could help increase your conversions by as much as 80%.

2. Boost your Expertise, Authority, Trustworthiness (E-A-T)

 Enrich your content by leveraging data from known entities or hiring experts to author your content. Give credit and credentials to both and ensure appropriate affinity to the brand you are promoting. The more authentic your content, the better your ranking.

3. Aim for Excellence in Digital Experience

With websites continuing to grow in complexity, technical SEO will be a critical differentiator between you and your competition. For example, an Akamai study shows that a 1-second delay in page load time can decrease your conversion by up to 7%. Focus on aspects, such as speed, JavaScript, and Progressive Web Apps (PWAs).

4. Mobile UX will Heavily Influence Your Ranking

Mobile devices, excluding tablets, already account for 48% of webpage views worldwide and this number is growing rapidly. In fact, 4 in 5 consumers conduct local searches using mobile devices. Without a mobile responsive or mobile adaptive website, you may lose most of your users in the coming years. It is all about creating attention grabbing, easy-to-read interface, along with content that answers questions, entertains users, or services your customers.

5. Address some of these areas for making a significant positive impact to your SEO strategy

  • Kill the low-quality pages, such as duplicate content, outdated posts, or aging press releases that are bloating your sitemap by setting your results page to ‘no-index’.
  • Build on topic clusters, instead of keyword clusters. The hub and spoke model of pillar pages and cluster pages will align with what the search algorithms favor.
  • Adopt machine learning to develop unique content for SEO.
  • Emphasize analysis and reporting to test existing practices and new strategies, including real-time performance measurement and improvement.
  • Continue to recognize the role of user experience to improve your audience journey and increase their investment in your site.


Originally Posted on WSI estrategies

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