Top 5 Social Media Marketing Practices of 2019

1. Social Listening is In: Crawling the web and social media platforms for seeking keywords or brand mentions has become a big trend and serves multiple purposes, including:
  • Reinforcing customer service efforts
  • Getting better insights for reputation management
  • Achieving lead generation and social selling
Check out tools, such as Awario, Brand24, Mention, Talkwalker, or Brandwatch, amongst others. Each offers a plethora of analytics on various dimensions of social listening.
2. Video Content is Exploding: As per the State of Video Marketing 2019 study, the average consumer watches over 90 minutes of online video content per day, with around 15% averaging more than 3 hours. In fact, recent studies indicate that the exponential growth in consumption of video content has led to:
  • Better message retention (54% increase in brand awareness)
  • Higher conversions (66% more qualified leads per year)
  • If you haven’t used it so far, don’t miss incorporating it in your 2020 social strategy.
    3. More Power to Micro-Influencers: With the growing number of social media influencers who have millions of followers, one cannot deny the power they have to boost your marketing or consumer engagement efforts. Whether it is Twitter, Instagram, or YouTube, social influencers are growing, and so are the prices for their services. However, another emerging and affordable option is micro-influencer marketing, which exists in pretty much every marketing niche. While these influencers may have fewer than 10,000 followers, theirs is a highly engaged and motivated lot that is genuinely interested in what their influencer has to say.
    4. Personalization is Key: The vast amount of information that people post or upload each day offers critical insights into what people want. In addition to social media posts, you can also monitor consumers’ clicks, purchase history, and a host of other behaviours and demographics to personalize your content, products, emails and other promotions. Use measurement and monitoring to boost your social marketing strategy. Higher the personalization, greater the effectiveness of your social efforts.
    5. Real-Time or Nothing: Time is everything, and timeliness will empower your social media strategy. Whether it is real-time selling, 24/7 customer support, or continuous monitoring for potential social media crises, today consumers expect everything here and now. Besides, there are plenty of tools that can support your real-time marketing efforts.

Comments

Post a Comment

Popular posts from this blog

Marketing Automation Services in Ottawa

Marketing automation is a method of using software and tactics to help businesses nurture their prospects with personalized content over a period of time. This in turn increases the chances of turning targeted prospects into loyal customers. Our  Marketing automation strategies & managed services in Ottawa  generate new revenue streams for companies and provide positive ROI on the dollars invested. Marketing automation software provides a stream of pre-qualified leads or ‘warm leads’ by the time they reach their salespeople. Read More: https://wsiestrategies.com/marketing-automation-ottawa/
Read more

Search Engine Optimization for Ottawa Business Owners

Image
  SEO is about optimizing your website to drive traffic through search. SEO is the foundation for a strong online presence and  digital marketing strategy for Ottawa  businesses. You can pay for clicks, banner ads, social media posts and links, but without a good website that uses SEO as its base, none of those marketing techniques will pay off.    WHAT DOES SEO STAND FOR?   SEO stands for  search engine optimization . In a nutshell, SEO is about how a search engine ranks web pages when a user searches for information. The algorithms that determine rankings are very complex, which makes many people think SEO is too complicated. It’s important to remember that with SEO, the key is focusing on things you can control about your website. Producing high-quality content, using backlinks, and creating authority around your brand are just a few things you can do to support strong SEO.    WHICH IS BETTER, SEO OR PPC?   PPC stands for pay-per-click. It’s a form of advertising that can get your w
Read more

What Can You Expect When You Hire An Ottawa Marketing Agency?

Image
 When you hire a marketing agency, you should expect to receive professional advice and guidance and that they will work with you to develop a comprehensive strategy that will help you achieve your business objectives, both short-term and long-term. While they are developing the strategy, they should be side by side with you, asking the right questions to assess the key elements of your industry and your market, including client demographics and competition. They might be the best agency out there, but they won’t know your business as well as you do. (And they never should!)  You should also be able to count on them to use their expertise to recommend tactics that will help increase brand recognition and reach new markets. Furthermore, an agency should provide regular reporting on performance metrics so that you can measure the return on investment (ROI) for each campaign or initiative. Most importantly, they should be able to support you throughout the entire process from conception
Read more