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Here are some simple steps to identify and leverage decision makers who can influence your sales. 1.  Build a polished, client-focused LinkedIn profile that creates a great first impression. 2.  Use the Premium or Sales Navigator plan to get access to several useful features and information that will help you identify relevant decision makers. Working your network, scouring company websites, and using LinkedIn Groups are other ways to narrow down your list of influencers. 3.  Before reaching out to the key decision maker in a company, connect with other employees from the same organization or department.  Your potential influencer  is more likely to connect with you, if they notice that others in their team or organization are already in your circle of contacts. 4.  Write original content on LinkedIn Publisher and post insightful updates daily. Try to get your content in front of your prospects, even before you connect with them.  5.  ...

With almost 20 years experience in security alarm & surveillance and now a Managing Partner at  WSI eStrategies; a digital marketing agency in Ottawa, Canada , I’ve focused much of my attention on the security industry and have worked on online marketing campaigns for dozens of firms both large and small. Read on to discover our lead generation strategies for the surveillance industry! If you’re an owner or marketing manager of a Security and Alarm Company, here are my top three online lead generation strategies that you should be using to drive quality leads into your business. Before I start, I know what you’re thinking: “How can my online marketing budget compete with the big dogs like ADT, Chubb, Vivint etc.?” The truth is, it’s a highly competitive space, especially for those coveted top positions in the search engines, but with some smart strategies and a little hard work you can walk away with a very positive return on your investment and I can prove it! Drive ...