How to Influence Decision Makers with Social Selling?

Here are some simple steps to identify and leverage decision makers who can influence your sales.
1. Build a polished, client-focused LinkedIn profile that creates a great first impression.
2. Use the Premium or Sales Navigator plan to get access to several useful features and information that will help you identify relevant decision makers. Working your network, scouring company websites, and using LinkedIn Groups are other ways to narrow down your list of influencers.
3. Before reaching out to the key decision maker in a company, connect with other employees from the same organization or department. Your potential influencer is more likely to connect with you, if they notice that others in their team or organization are already in your circle of contacts.
4. Write original content on LinkedIn Publisher and post insightful updates daily. Try to get your content in front of your prospects, even before you connect with them. 
5. Like, comment or share the content of your clients and prospects to get on their radar.
6. Engage with your decision makers on other social media platforms, such as Twitter, Instagram or Facebook. A simple, natural interaction with appropriate comments, likes and shares, will further enhance the chances of your prospects noticing you.
7. Don’t forget to send a personalized note along with your connection request. The more creative you are, the better are your chances of building a trusting relationship with your influential decision maker.
Originally Posted here

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