Is your business ready to meet website accessibility standards?
What is web accessibility?
Web accessibility for your website refers to how easy it is to
navigate by users with disabilities on the motor, auditory, visual, or
cognitive level. Making your website accessible will soon become a mandate
rather than simply a desired standard.
Looming deadline
By January 1, 2021, Canadian businesses must meet web
accessibility laws taking effect and impacting websites across Canada.
Businesses can partner with web development leaders,
such as WSI eStrategies, well-versed in the new requirements for major changes
they make following that date.
According to the Accessibility for Ontarians with Disabilities
Act (AODA), if your business has at least 20 employees, you have to perform and
report the results of an internal compliance audit before this date. For
businesses in Ontario, there are two criteria coming on board with the web content accessibility guidelines
(WCAG 2.0) Level AA changes:
·
Live Captions (criteria 1.2.4)
·
Audio descriptions (criteria 1.2.5)
What is
the world accessibility map?
The Accessibility
World Map compares sites originating in different countries.
The results are broken down by industry and country, and you can compare how
different regions rank. The interactive site is easy to use and helps visitors
find and create accessible online information.
Failure to meet these standards could result in lawsuits from
the impacted parties.
How Canadian companies fare
Canada has an overall score of 64 out of 100 using the world
accessibility map as a measure. There is plenty of room for improvement, with
tourism, hospital, and retail sites ranking the lowest (60) and healthcare
organizations ranking the highest (68). Government and education sites also
rank highly.
Website development considerations for WCAG
in Canada
If you plan to build a new or refreshed website in the near
future, the new WCAG rules apply to you. Start by testing your existing site as
a baseline. Use the results to guide your web development team. You can use a website accessibility checker to
uncover accessibility issues on your existing and new site.
Here are some useful web development tips to ensure your new or
refreshed website meets the new standards:
·
Automatic
testing and assistive technology. Review your site using a
screen reader and other assistive technology to make sure it’s accessible.
·
User
testing. Whenever possible, choose users with disabilities to assess the
site and drive improvements prior to launch.
·
Review
key milestones. Document accessibility issues and efforts made to address
them. If you’re using digital marketing consultants,
they should be able to do this for you. If you receive a complaint or request
in the future, these records will show your efforts to increase accessibility.
The WCAG outlines four
areas to concentrate on for website accessibility:
·
All users should be able to read or access information on the
website, including those with visual impairments.
·
Make your website easy to navigate across multiple devices and
browsers.
·
Websites should have intuitive organization and use language
that customers with cognitive impairments and other disabilities can
understand.
·
Websites should support assistive technology tools for those
with disabilities.
Do you need help assessing your website’s WCAG
preparedness? Discuss your short-term and long-term goals for future
website development to ensure compliance and avoid a lawsuit. Contact WSI
eStrategies in Ottawa to access a deep and talented
pool of web development experts familiar with the new rules.
Originally Posted here: https://wsiestrategies.com/blog/is-your-business-ready-to-meet-website-accessibility-standards/
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