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  Know the Difference to Plan Web Development for Your Ottawa Business It wasn’t very long ago that we browsed desktop-version websites on our mobile phones and struggled with device incompatibility issues. Do you remember: Ending up at the bottom of a page when you needed to scroll to the top?  Tapping your screen multiple times before being able to click on a specific tab?  Haphazardly typing out details in a text box that refused to remain steady on your mobile screen? Today, the penetration and usage of mobile devices across the globe is higher than ever before. In fact, recent studies indicate that mobile devices, excluding tablets, account for  48% of webpage views worldwide . Addressing the poor interfaces that were frustrating an ever-increasing base of mobile users, in 2015, Google modified its search engine algorithm, through the release of  ‘Mobilegeddon’ . Basically, the refined protocols started factoring in mobile presence and mobile friendliness a...

Adapt Your SEO Approach and Content Marketing Strategy Consumer trust in governments and large brands has been on the decline for some time now, not just after the outbreak of the coronavirus pandemic. A recent  report  by McKinsey & Company shows how COVID-19 is and will continue to affect consumer behavior, stating that, “Consumers across countries will remain hesitant to return to international travel, large public gatherings, and trips to the mall once the effects of COVID-19 decrease. Across most countries, consumers say they will increase online shopping. Overall, consumers intend to continue some of the digital and low-touch activities they have adopted during the pandemic.” With continuing lockdown and physical distancing measures in place, most people are more likely to trust the recommendations of friends and family, while also feeling more inclined to support local businesses. Whether you are a local, national, or international business, you need to re-e...

Get More Bang for Your Marketing Buck Digital marketing is all about maximizing the power of the internet, mobile phone, social media, and other technology-enabled platforms for engaging with your customers and prospects. Whether it is email marketing, Pay-Per-Click (PPC) advertising, chatbots or audio-video features, digital marketing is less about the stuff you produce or provide, and more about the experience you deliver. The world of digital initiatives is vast, and the possibilities are limitless. However, as marketing professionals, you may have to navigate your way through several aspects while delivering on your business goals: How do you decide the allocation of your marketing budget between the various digital avenues? Do you have clearly-defined milestones for each step of your digital journey? Does each of your digital programs offer relatability to your customers and measurable value to your business? Should you explore new digital platforms or stay with the tri...

Before building your tech stacks, list your top priorities. What do you need most in order to drive your teams and run your operations successfully? Communication: Building uninterrupted, multi-level and multi-channel connections with staff to share situational updates, boost employee morale, and communicate leadership interventions. This could be in the form of internal chat messengers, emails, or video conferencing. Operations or Delivery: Meticulously tracking business operations with versatile project management tools. Processing: Smooth management of HR, payroll, taxation, invoicing and accounting related processes, through necessary software and applications. Storage and Security: File sharing and storage, access or password management, and setting up Virtual Private Networks (VPN) for additional security for accessing company servers remotely. Handholding: Training tools to get employees up to speedon setting up remote working systems, as well as aspects such as sales or...