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  Your customer might access your website from their tablets, game devices, Kindles, or smartphones. How can your business be assured that the customer is seeing your website at its best, regardless of the screen size, device type, operating system, browser choice, or orientation? Responsive  web design for your Ottawa website  is the best practice that allows your site to adapt to an iPad or Fire Tablet without disrupting the user’s experience. Considering that almost 50% of all searches are from mobile devices, you can’t afford to have a website that only looks good on a desktop. Professional web design today encompasses code that directs your website to adjust to the user’s device, and it is critical to your website’s success.   DO I HAVE TO LEARN TO CODE TO MAKE MY WEBSITE HAVE RESPONSIVE DESIGN?    Responsive web design is one of  the most important things you need to keep in mind when designing your website . Developers have been worki...

  Every business owner knows that a website is vital to their business, but it’s no longer enough just to have an online presence. Your website represents your brand, so the web design must be professional and inviting. According to  research  from Stanford University, professional  web design in Ottawa  builds the credibility of your website and your business. This gives customers confidence when shopping from you. It makes people want to be on your website. Good web design is about what the customer wants and the information they need to make an informed decision. When your website is easy to navigate and supports your business objectives, it makes it easier to grow your customer base through engagement, repeat visits, and referrals.    HOW LONG DOES IT TAKE TO DESIGN AND DEVELOP A NEW WEBSITE?   Different  website companies in Ottawa  will use a variety of ways to go about developing a website for your business. We know it’s important...

  SEO is about optimizing your website to drive traffic through search. SEO is the foundation for a strong online presence and  digital marketing strategy for Ottawa  businesses. You can pay for clicks, banner ads, social media posts and links, but without a good website that uses SEO as its base, none of those marketing techniques will pay off.    WHAT DOES SEO STAND FOR?   SEO stands for  search engine optimization . In a nutshell, SEO is about how a search engine ranks web pages when a user searches for information. The algorithms that determine rankings are very complex, which makes many people think SEO is too complicated. It’s important to remember that with SEO, the key is focusing on things you can control about your website. Producing high-quality content, using backlinks, and creating authority around your brand are just a few things you can do to support strong SEO.    WHICH IS BETTER, SEO OR PPC?   PPC stands for pay-per-clic...

  You never get a second chance to make a first impression. Your website is the introduction to your Ottawa business to many customers. You have just a few seconds to make a positive impact on your audience, to turn someone into a customer. Web design is the showcase for your brand. Good web design makes your website appealing, keeping your audience on your site to learn about your business. Your business must invest in professional web design to make that strong first impression and then keep visitors coming back.   HOW IMPORTANT IS WEB DESIGN?   Your website is like the exterior of your store. It’s the face of your business. Your audience will judge your business based on your website. Modern web design is inviting and dynamic. It’s like a friendly customer service representative smiling at someone to come in and check out the place. Outdated web design makes customers feel as if you don’t care about your brand.   HOW LONG DOES IT TAKE TO DESIGN AND DEVELOP A NEW W...

  What is web accessibility? Web accessibility for your website refers to how easy it is to navigate by users with disabilities on the motor, auditory, visual, or cognitive level. Making your website accessible will soon become a mandate rather than simply a desired standard. Looming deadline By January 1, 2021, Canadian businesses must meet web accessibility laws taking effect and impacting websites across Canada. Businesses can partner with  web development  leaders, such as WSI eStrategies, well-versed in the new requirements for major changes they make following that date. According to the Accessibility for Ontarians with Disabilities Act (AODA), if your business has at least 20 employees, you have to perform and report the results of an internal compliance audit before this date. For businesses in Ontario, there are two criteria coming on board with the  web content accessibility guidelines (WCAG 2.0)  Level AA changes: ·     ...

  Know the Difference to Plan Web Development for Your Ottawa Business It wasn’t very long ago that we browsed desktop-version websites on our mobile phones and struggled with device incompatibility issues. Do you remember: Ending up at the bottom of a page when you needed to scroll to the top?  Tapping your screen multiple times before being able to click on a specific tab?  Haphazardly typing out details in a text box that refused to remain steady on your mobile screen? Today, the penetration and usage of mobile devices across the globe is higher than ever before. In fact, recent studies indicate that mobile devices, excluding tablets, account for  48% of webpage views worldwide . Addressing the poor interfaces that were frustrating an ever-increasing base of mobile users, in 2015, Google modified its search engine algorithm, through the release of  ‘Mobilegeddon’ . Basically, the refined protocols started factoring in mobile presence and mobile friendliness a...

Adapt Your SEO Approach and Content Marketing Strategy Consumer trust in governments and large brands has been on the decline for some time now, not just after the outbreak of the coronavirus pandemic. A recent  report  by McKinsey & Company shows how COVID-19 is and will continue to affect consumer behavior, stating that, “Consumers across countries will remain hesitant to return to international travel, large public gatherings, and trips to the mall once the effects of COVID-19 decrease. Across most countries, consumers say they will increase online shopping. Overall, consumers intend to continue some of the digital and low-touch activities they have adopted during the pandemic.” With continuing lockdown and physical distancing measures in place, most people are more likely to trust the recommendations of friends and family, while also feeling more inclined to support local businesses. Whether you are a local, national, or international business, you need to re-e...