WSI World's Largest and Most Innovative Digital Marketing Agency Network

  September 20, 2022 Ottawa, ON – For the fourth year in a row, the Web Marketing Association (WMA) recognized WSI Ottawa for excellence in web design and development, this time with awards for two separate projects. WSI Ottawa received the 2022 Consumer Good Standard of Excellence 2022 WebAward for  Everything Raw ; and the Non-Profit Standard of Excellence 2022 WebAward for  The Heart of Orléans . Winning two more WMA awards is a huge accomplishment for the co-owners and Managing Partners of WSI Ottawa, Mark Jamieson and Kimberly Archambault. The recognition is great, but they really get excited by hearing how much the websites they create are successful for their clients. Managing Partner Kimberly Archambault says “Coming up with creative website solutions that support marketing and provide an excellent user experience is our passion! We are grateful for the opportunity to work with excellent clients such as Everything Raw and the Heart of Orléans BIA and look forw...

  When you’re creating a new website for your Ottawa business, there will be dozens of decisions to be made and  many things you will need to know – or learn – about website development . One of the easiest decisions should be whether to make a secure site. In this age of protecting privacy, it is pretty much a given that a company website needs to have an SSL certificate.  But,  what is SSL?  Secure Sockets Layer is a method of securing communications between web browsers and servers. Its main purpose is to prevent eavesdropping or tampering with the data being exchanged. When data is transmitted over an SSL connection, it is encrypted using a public key/private key pair. This makes it very difficult for anyone to intercept and read the data.  SSL Protects Your Website Users’ Sensitive Information   SSL is most used on websites that require users to login, such as online banking or email services. However, it can be used on any website wher...

  Inbound digital marketing is a term that encompasses all of the marketing activities that get potential customers to visit your Ottawa business’ website. This can be done through a variety of means, including  search engine optimization (SEO) services ,  content marketing ,  social media marketing , and  paid search (aka pay-per-click) advertising . Inbound marketing is about creating a relationship with your customers and prospects and then using those relationships to drive sales and grow your business.  The first step in any inbound marketing strategy is to attract visitors to your website. Once you have visitors on your site, the next step is to convert them into leads. This is done through a process called  lead generation , which involves capturing contact information from visitors so that you can follow up with them later. Finally, once you have leads, you need to turn those leads into customers through a process called lead nurturing. Lead ...

  The digital marketing world is full of fancy buzzwords and acronyms like SEO, UX, and PPC. At WSI Ottawa, We Simplify the Internet and help you understand more about  Search Engine Optimization , User experience, and  Pay Per Click advertising.  And, even more, we know how they all fit together. Like  how exactly does UX fit into SEO?   User experience is a key factor in SEO. A good user experience means that users are able to find what they are looking for on your website easily and quickly. This will help to reduce your bounce rate and improve your SEO. User experience is also important for conversion optimization. If users have a positive experience on your website, they are more likely to convert into customers or clients. Therefore, it is important to consider both SEO and user experience when designing your website. A bad user experience can lead to users leaving your website without finding what they were looking for, which can hurt you...

  There are many  factors that you need to keep in mind when you’re creating a website for your Ottawa business . It needs to be mobile responsive (or mobile-first is even better), aesthetically pleasing, SEO friendly. You need to choose complementary colours, pick the perfect photos, write effective content, and find the right spots for calls to action. And, most importantly, strike just the right balance between too much and not enough of all of it! Most of these factors are related to UX. But  what is UX when it comes to designing a website?   UX in web design refers to the user experience of interacting with a website. This includes factors such as how easy it is to navigate the site, the overall look and feel of the site, and how well the site meets the needs of its users. A good UX can make the difference between a website that’s successful and one that’s not. That’s why it’s important for web designers to focus on creating a positive UX for their users....

  Search Engine Optimization, or “SEO” for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue   SEO can be achieved through a number of different techniques , all of which aim to improve the ranking of a site in search engine results pages (SERPs). These techniques include optimizing the content and structure of a site, as well as its design and coding. Additionally, SEO may involve promotion of a site through social media and other online channels.   WHAT IS DOMAIN AUTHORITY?   Domain authority is a metric that measures the strength of a website’s domain. It is one of many factors that search engines use to rank websites in search engine results pages (SERP). Domain authority is based on a number of factors, including the age of the domain, the number of links pointin...

  In the 1960s, two MIT grad students developed a thesis whereby computers could talk to each other. This idea was birthed in 1966 by the US Defense Department. It was called ARPANET, and most would consider it to be the birth of the internet. About 23 years later, the World Wide Web was born. Although we often use web and internet as interchangeable terms, the WWW is a way of efficiently accessing the internet. It’s what makes you able to comprehend the information on the internet. Now that the web is over 30 years old, it’s fun to look back at its evolution and to look forward at what’s ahead.      UNDERSTANDING THE PAST STAGES OF THE WEB – HOW DID WE GET TO WEB3?    WEB 1.0   The original web wasn’t called Web 1.0 until the second iteration of the web in 2004, but it refers to what we know as the first stage of the web. It was essentially static pages that delivered content to users. Read more..