WSI World's Largest and Most Innovative Digital Marketing Agency Network

  The dynamic nature of today’s marketing landscape can be overwhelming for businesses of all sizes. With technology such as AI evolving at lightning speed and consumer behaviors changing constantly, businesses face numerous challenges. In these complex circumstances, many enterprises seek the expertise and specialized skills of marketing agencies like WSI Ottawa.     Choosing the right agency— one capable of driving substantial business revenue and fostering growth—is no small task. Numerous factors come into play when picking the perfect marketing partner. This includes considering their industry experience, range of services, understanding of your market, proven results, and the strategies they employ to deliver your desired outcomes. It’s crucial that your chosen agency, such as WSI Ottawa, can tailor their approach to your unique needs and remain ahead of marketing trends.     Recognizing the need for clarity in this process, we at WSI Ottawa have crafted a...

 In today’s business landscape, a strong online presence is crucial for success. To achieve this, you need a clear roadmap – a digital marketing blueprint – that takes into account your business, your industry, your market, your competition and more. It’s essential to conduct thorough research before defining your business and marketing goals, setting financial expectations, and identifying key performance indicators (KPIs) to measure your progress. With a solid plan in place, you can confidently take steps towards building a brand that stands out online. As trusted experts in  online marketing,  we can help you build a blueprint that translates into measurable value for your business.  Q: What Is A Digital Marketing Blueprint – And Why Do You Need One?   A digital marketing blueprint is the first step in the digital marketing journey for any business and is a detailed business plan for company websites, social media pages and other online marketing assets. ...

 When you hire a marketing agency, you should expect to receive professional advice and guidance and that they will work with you to develop a comprehensive strategy that will help you achieve your business objectives, both short-term and long-term. While they are developing the strategy, they should be side by side with you, asking the right questions to assess the key elements of your industry and your market, including client demographics and competition. They might be the best agency out there, but they won’t know your business as well as you do. (And they never should!)  You should also be able to count on them to use their expertise to recommend tactics that will help increase brand recognition and reach new markets. Furthermore, an agency should provide regular reporting on performance metrics so that you can measure the return on investment (ROI) for each campaign or initiative. Most importantly, they should be able to support you throughout the entire process from c...

  Everyone who worked in an office in the 90s will probably remember faxes coming in advertising everything from office supplies to vacations. So, just like fax marketing faded away you may be asking yourself  if email marketing is still effective . The short answer is yes! Email marketing can be an effective way to reach and engage customers, but it’s not always the most efficient or cost-effective option.  When done correctly, email marketing can be an excellent way to build relationships with customers and promote your brand. However, it’s important to consider the costs and benefits of email marketing before deciding if it’s the right strategy for your business.  BENEFITS OF EMAIL MARKETING FOR YOUR OTTAWA BUSINESS   There are a number of reasons why email marketing can be beneficial for businesses, including:  Reach a large audience: Email is one of the most widely used communication tools, which means businesses can reach a large n...

  September 20, 2022 Ottawa, ON – For the fourth year in a row, the Web Marketing Association (WMA) recognized WSI Ottawa for excellence in web design and development, this time with awards for two separate projects. WSI Ottawa received the 2022 Consumer Good Standard of Excellence 2022 WebAward for  Everything Raw ; and the Non-Profit Standard of Excellence 2022 WebAward for  The Heart of Orléans . Winning two more WMA awards is a huge accomplishment for the co-owners and Managing Partners of WSI Ottawa, Mark Jamieson and Kimberly Archambault. The recognition is great, but they really get excited by hearing how much the websites they create are successful for their clients. Managing Partner Kimberly Archambault says “Coming up with creative website solutions that support marketing and provide an excellent user experience is our passion! We are grateful for the opportunity to work with excellent clients such as Everything Raw and the Heart of Orléans BIA and look forw...

  When you’re creating a new website for your Ottawa business, there will be dozens of decisions to be made and  many things you will need to know – or learn – about website development . One of the easiest decisions should be whether to make a secure site. In this age of protecting privacy, it is pretty much a given that a company website needs to have an SSL certificate.  But,  what is SSL?  Secure Sockets Layer is a method of securing communications between web browsers and servers. Its main purpose is to prevent eavesdropping or tampering with the data being exchanged. When data is transmitted over an SSL connection, it is encrypted using a public key/private key pair. This makes it very difficult for anyone to intercept and read the data.  SSL Protects Your Website Users’ Sensitive Information   SSL is most used on websites that require users to login, such as online banking or email services. However, it can be used on any website wher...

  Inbound digital marketing is a term that encompasses all of the marketing activities that get potential customers to visit your Ottawa business’ website. This can be done through a variety of means, including  search engine optimization (SEO) services ,  content marketing ,  social media marketing , and  paid search (aka pay-per-click) advertising . Inbound marketing is about creating a relationship with your customers and prospects and then using those relationships to drive sales and grow your business.  The first step in any inbound marketing strategy is to attract visitors to your website. Once you have visitors on your site, the next step is to convert them into leads. This is done through a process called  lead generation , which involves capturing contact information from visitors so that you can follow up with them later. Finally, once you have leads, you need to turn those leads into customers through a process called lead nurturing. Lead ...