Round Up of SEO Best Practices in 2019


Google’s effectiveness in being the end destination of user journeys plays a defining role in setting the SEO trends for each year. Here are some of the 2019 SEO practices that gained acceptance and showed results.
1. Building Buyer Personas: Building buyer personas has emerged as one of the most critical aspects of developing the right SEO strategies. Knowing your target audience and their content type and consumption preferences helps focus on user intent during content creation. This not only enhances the audience journey, but also earns you brownie points from Google, and increases your chances of conversion.
The overall goal of this activity is to better understand who your target audience is and how you can apply your marketing strategies to intercept their daily actions and provide value to their lives whilst promoting your business. The better you understand your customers, the better you can help them.
2. Extend your Winning Streak with On-Page and Off-Page Optimization: Staying competitive in your on-page SEO tactics and content optimization continues to deliver incredible SERP results. From page titles, meta tagging and meta descriptions, to body tags, keyword density and internal linking, simple steps help direct more organic traffic to your site. For off-page SEO, nothing is as critical as backlink building. Other effective measures include:
  • Creating shareable content
  • Using influencer marketing
  • Improving your social media engagement
  • Submitting blog posts, articles, images, infographics and video to relevant sites

3. Zero Click Searches Are Here to Stay: 50% of all searches are already ‘zero-click’ searches. Those who have capitalized on this opportunity have done so by:

4. Voice Search is Rapidly Gaining Ground: While a plethora of digital assistants have created a paradigm shift in voice search, Google Voice Search alone has grown over 3800% in the last 10 years. Getting ahead in this arena involves:
  • Optimizing your content to align with typical voice search queries
  • Researching long-tailed keywords
  • Structured data optimization
  • Prioritizing long-form content and making sure your pages load quickly


5. The Death of SEO is a myth: The only failed prediction so far is about the death of SEO. Despite such assertions made by black hat SEO gurus, if you follow your SEO tactics with integrity, authenticity, and care for your audience, they will continue to be a game changer for your web-driven business performance.
Originally Posted on WSI estrategies


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