WSI World's Largest and Most Innovative Digital Marketing Agency Network

As your  digital marketing agency experts , we strive to arm you with tips and techniques to help you build competitive advantage for your business and generate leads that will convert to customers. Our new eBook, “The 30 Greatest Lead Generation Tips, Tricks & Ideas” is your key to maximum business growth and is  available now for download ! Some of you may take in the information, but wonder where to begin. Some of you may employ all or many of them to try to build your business, yet still fall short of your goals and can’t understand why. Finally, some have given it their all, but just can’t find the time to manage their lead generation campaigns, especially if they are gaining new business rapidly. These are three indications that working with WSI eStrategies to build your business is a must. Read More:  https://wsiestrategies.com/blog/3-ways-a-digital-marketing-agency-maximizes-lead-generation/

When we first started hearing about SEO, it was a term mostly used by geeks; it was purely tech-speak. Marketers wanted to get their hands into that pie, but most didn’t because it was too technical. That changed dramatically when Google went from being a search engine to a browser to a verb to a virtual assistant, and it goes on…Marketers now had no choice but to become digital marketers, helping their clients take advantage of Internet technologies and search marketing. SEO became the buzz word for…you got it, for EVERYONE! Try Replacing “Engine” with “Experience”! So, in this dynamic, constantly evolving world of content marketing, do you find yourself asking the question, “What really is SEO today”? Perhaps the simplest way to explain it is Search  Engine Optimization is now Search  Experience  Optimization. As a marketer, you don’t stop at making your digital real estate perfectly suited for the search engines. You MUST go beyond and ensure a positive, optimal...

Whether it is ‘Hey Siri’, ‘OK Google’, ‘Alexa’ or ‘Bixby’, digital assistants now look up what you need; no more typing out a query in a search engine. Thanks to the evolution of Artificial Intelligence (AI) and other technologies, you can now press a button on your device and command the voice assistant to give you the information you need, instead of browsing online. In fact, a recent  study report  indicates that: 90% of consumers are aware of voice-enabled features on their smart devices, including phones, tablets, laptops, desktops, car navigation systems, wearables and TV remotes. 72% of them use voice assistance as a smarter, faster and more convenient way of texting, searching something online, playing music, or even shopping. Driven by the preferences of 25 to 49-year-olds, voice search is being used during several routine activities, such as cooking, driving, watching TV, in bed, or while multi-tasking at home or work. With an ever-increasing n...

Ask any SEO professional about their biggest concerns today, and there is one aspect that will invariably appear on everyone’s list. The evolving page # 1 of Google is posing new challenges, keeping content specialists on their toes, and pushing them to continually rethink their SEO strategies. In the past, the focus was on being ranked at the top in organic search results. Today, the battle for eyeballs features several additional players, such as knowledge panels, paid ads, featured snippets, maps, videos and more. With the search engine result pages (SERPs) becoming more competitive than ever, it’s time to adopt an integrated approach to SERP marketing and On-SERP SEO. Here’s what you need to know about on-SERP SEO. Essentially, it is a holistic approach to: Dominate page #1 digital real estate Optimize, control and influence any or all content on SERPs Increase search appearance, brand awareness and CTR Overall, generate more organic traffic Achieving this is no easy...

Have you recently looked up a definition, time zone, currency or metric conversion, local directional query, or a ‘how to’ question on Google? Chances are, you do this every day, a few times a day! Notice how your search engine displays the response to your query at the top of the page. This is a ‘zero-click’ search engine results page (SERP); a simple snippet or knowledge card that throws up a crisp, short and practical response to help the searcher immediately. It eliminates the need to click on the organic search results. Interestingly, zero-click SERP is an outcome of Google’s ability to continually adapt to modifying behavior patterns. In this case, the change is primarily fueled by the exponential increase in mobile device-based browsing and voice searches. Read More : https://wsiestrategies.com/blog/zero-click-seo-reshaping-future-seo-strategies/

Before you cough up the cash & hire any  Web Design Company in Ottawa  you need to understand that a well-designed website is essential to any online business. Without that, customers just get lost and go elsewhere. Remember the 8-second rule! Most Internet users make a decision on a website within the first 8 seconds of landing on a page. Like the song says, “Should I stay or should go!” Your website needs to have easy navigation and clearly identifiable products and services listed. The visual elements or what we like to call “website  conversion architecture ” are of the utmost importance. The colours, layout, textures, and images need to be appealing and eye-catching. Read More: https://wsiestrategies.com/website-design-ottawa/

Your whole  digital marketing strategy  starts and ends with content marketing. It is the most powerful tool you have in your marketing mix. Providing valuable content that your customers and potential customers want and need is essential for conversion and sales. Your content is what shows your expertise and sets you apart from the competition. Good content captures the interest and trust of the reader while moving them through your sales funnel. Read More : https://wsiestrategies.com/content-marketing-ottawa/