WSI World's Largest and Most Innovative Digital Marketing Agency Network

Gone are the days of simply posting on social media platforms, such as Twitter, Facebook or Instagram, and expecting your followers (both customers and prospects) to see or absorb what you have to say. Nowadays, it is all about a dynamic interaction with an ever-hungry, highly-eager, but mostly impatient audience. Are you engaging them enough with polls, votes and reactions? Are you keeping your messaging short, on-point and interesting? Are you delivering your communication through the most relevant platforms? Are you creating adequate buzz for them to take notice, like, share, advocate or purchase your brand? In the overloaded and cluttered world of digital content, the only way to grab eyeballs is to align the shape, size, form and delivery of your content to the preferences of your audience. Today, you can maximize the features available on social media platforms to engage with your customers or prospects like never before. Tell them an inside story about your company, gi...

Why is Video Marketing so important in 2017? Video is the most powerful form of content today and it’s growing in popularity every day. There’s a reason that YouTube is the second most used social media network, right behind Facebook. People love videos. It is much easier to retain something when you see it rather than just read it. Videos are a great way to engage your audience and link your social media sites to your website. They can be informative with tips and tricks or tutorials. Customer testimonials are also a big way to use video. You don’t need to be a Hollywood director or actor to make a good video. In fact, the most influential videos are made using your staff or even better, with actual customers using your product. Videos that are short and simple are the best. A little humour never hurts either. Read More :  https://wsiestrategies.com/video-marketing-ottawa/

As your  digital marketing agency experts , we strive to arm you with tips and techniques to help you build competitive advantage for your business and generate leads that will convert to customers. Our new eBook, “The 30 Greatest Lead Generation Tips, Tricks & Ideas” is your key to maximum business growth and is  available now for download ! Some of you may take in the information, but wonder where to begin. Some of you may employ all or many of them to try to build your business, yet still fall short of your goals and can’t understand why. Finally, some have given it their all, but just can’t find the time to manage their lead generation campaigns, especially if they are gaining new business rapidly. These are three indications that working with WSI eStrategies to build your business is a must. Read More:  https://wsiestrategies.com/blog/3-ways-a-digital-marketing-agency-maximizes-lead-generation/

When we first started hearing about SEO, it was a term mostly used by geeks; it was purely tech-speak. Marketers wanted to get their hands into that pie, but most didn’t because it was too technical. That changed dramatically when Google went from being a search engine to a browser to a verb to a virtual assistant, and it goes on…Marketers now had no choice but to become digital marketers, helping their clients take advantage of Internet technologies and search marketing. SEO became the buzz word for…you got it, for EVERYONE! Try Replacing “Engine” with “Experience”! So, in this dynamic, constantly evolving world of content marketing, do you find yourself asking the question, “What really is SEO today”? Perhaps the simplest way to explain it is Search  Engine Optimization is now Search  Experience  Optimization. As a marketer, you don’t stop at making your digital real estate perfectly suited for the search engines. You MUST go beyond and ensure a positive, optimal...

Whether it is ‘Hey Siri’, ‘OK Google’, ‘Alexa’ or ‘Bixby’, digital assistants now look up what you need; no more typing out a query in a search engine. Thanks to the evolution of Artificial Intelligence (AI) and other technologies, you can now press a button on your device and command the voice assistant to give you the information you need, instead of browsing online. In fact, a recent  study report  indicates that: 90% of consumers are aware of voice-enabled features on their smart devices, including phones, tablets, laptops, desktops, car navigation systems, wearables and TV remotes. 72% of them use voice assistance as a smarter, faster and more convenient way of texting, searching something online, playing music, or even shopping. Driven by the preferences of 25 to 49-year-olds, voice search is being used during several routine activities, such as cooking, driving, watching TV, in bed, or while multi-tasking at home or work. With an ever-increasing n...

Ask any SEO professional about their biggest concerns today, and there is one aspect that will invariably appear on everyone’s list. The evolving page # 1 of Google is posing new challenges, keeping content specialists on their toes, and pushing them to continually rethink their SEO strategies. In the past, the focus was on being ranked at the top in organic search results. Today, the battle for eyeballs features several additional players, such as knowledge panels, paid ads, featured snippets, maps, videos and more. With the search engine result pages (SERPs) becoming more competitive than ever, it’s time to adopt an integrated approach to SERP marketing and On-SERP SEO. Here’s what you need to know about on-SERP SEO. Essentially, it is a holistic approach to: Dominate page #1 digital real estate Optimize, control and influence any or all content on SERPs Increase search appearance, brand awareness and CTR Overall, generate more organic traffic Achieving this is no easy...

Have you recently looked up a definition, time zone, currency or metric conversion, local directional query, or a ‘how to’ question on Google? Chances are, you do this every day, a few times a day! Notice how your search engine displays the response to your query at the top of the page. This is a ‘zero-click’ search engine results page (SERP); a simple snippet or knowledge card that throws up a crisp, short and practical response to help the searcher immediately. It eliminates the need to click on the organic search results. Interestingly, zero-click SERP is an outcome of Google’s ability to continually adapt to modifying behavior patterns. In this case, the change is primarily fueled by the exponential increase in mobile device-based browsing and voice searches. Read More : https://wsiestrategies.com/blog/zero-click-seo-reshaping-future-seo-strategies/