WSI World's Largest and Most Innovative Digital Marketing Agency Network

Adapt Your SEO Approach and Content Marketing Strategy Consumer trust in governments and large brands has been on the decline for some time now, not just after the outbreak of the coronavirus pandemic. A recent  report  by McKinsey & Company shows how COVID-19 is and will continue to affect consumer behavior, stating that, “Consumers across countries will remain hesitant to return to international travel, large public gatherings, and trips to the mall once the effects of COVID-19 decrease. Across most countries, consumers say they will increase online shopping. Overall, consumers intend to continue some of the digital and low-touch activities they have adopted during the pandemic.” With continuing lockdown and physical distancing measures in place, most people are more likely to trust the recommendations of friends and family, while also feeling more inclined to support local businesses. Whether you are a local, national, or international business, you need to re-e...

Get More Bang for Your Marketing Buck Digital marketing is all about maximizing the power of the internet, mobile phone, social media, and other technology-enabled platforms for engaging with your customers and prospects. Whether it is email marketing, Pay-Per-Click (PPC) advertising, chatbots or audio-video features, digital marketing is less about the stuff you produce or provide, and more about the experience you deliver. The world of digital initiatives is vast, and the possibilities are limitless. However, as marketing professionals, you may have to navigate your way through several aspects while delivering on your business goals: How do you decide the allocation of your marketing budget between the various digital avenues? Do you have clearly-defined milestones for each step of your digital journey? Does each of your digital programs offer relatability to your customers and measurable value to your business? Should you explore new digital platforms or stay with the tri...

Before building your tech stacks, list your top priorities. What do you need most in order to drive your teams and run your operations successfully? Communication: Building uninterrupted, multi-level and multi-channel connections with staff to share situational updates, boost employee morale, and communicate leadership interventions. This could be in the form of internal chat messengers, emails, or video conferencing. Operations or Delivery: Meticulously tracking business operations with versatile project management tools. Processing: Smooth management of HR, payroll, taxation, invoicing and accounting related processes, through necessary software and applications. Storage and Security: File sharing and storage, access or password management, and setting up Virtual Private Networks (VPN) for additional security for accessing company servers remotely. Handholding: Training tools to get employees up to speedon setting up remote working systems, as well as aspects such as sales or...

Here are some simple steps to identify and leverage decision makers who can influence your sales. 1.  Build a polished, client-focused LinkedIn profile that creates a great first impression. 2.  Use the Premium or Sales Navigator plan to get access to several useful features and information that will help you identify relevant decision makers. Working your network, scouring company websites, and using LinkedIn Groups are other ways to narrow down your list of influencers. 3.  Before reaching out to the key decision maker in a company, connect with other employees from the same organization or department.  Your potential influencer  is more likely to connect with you, if they notice that others in their team or organization are already in your circle of contacts. 4.  Write original content on LinkedIn Publisher and post insightful updates daily. Try to get your content in front of your prospects, even before you connect with them.  5.  ...

With almost 20 years experience in security alarm & surveillance and now a Managing Partner at  WSI eStrategies; a digital marketing agency in Ottawa, Canada , I’ve focused much of my attention on the security industry and have worked on online marketing campaigns for dozens of firms both large and small. Read on to discover our lead generation strategies for the surveillance industry! If you’re an owner or marketing manager of a Security and Alarm Company, here are my top three online lead generation strategies that you should be using to drive quality leads into your business. Before I start, I know what you’re thinking: “How can my online marketing budget compete with the big dogs like ADT, Chubb, Vivint etc.?” The truth is, it’s a highly competitive space, especially for those coveted top positions in the search engines, but with some smart strategies and a little hard work you can walk away with a very positive return on your investment and I can prove it! Drive ...