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Keyword targeting is at the root of any successful SEO campaign. This is a constant that has not changed and probably never will.  Gathering this necessary intelligence  determines for the most part your online marketing strategies and the content you’ll be creating to attract to visitors into leads. What has changed however is  the way your customer are searching  and  how the search engines are deciding who will be shown . What does this mean for your business in 2017 & how will it affect your current SEO campaigns? Lets find out! How are your visitors searching? Mobile and handheld devices have changed the way we use the Internet. Not to mention the introduction of wearable technology over the last few years. We’re no longer chained to our desktops. We can now search on the fly and get results in real time…hell, I don’t even need to type, I can just speak to my phone and like magic here are 10 perfect answers to my question. The difference is,...

1. Social Listening is In : Crawling the web and social media platforms for seeking keywords or brand mentions has become a big trend and serves multiple purposes, including: Reinforcing customer service efforts Getting better insights for reputation management Achieving lead generation and social selling Check out tools, such as Awario, Brand24, Mention, Talkwalker, or Brandwatch, amongst others. Each offers a plethora of analytics on various dimensions of social listening. 2. Video Content is Exploding : As per the  State of Video Marketing 2019 study , the average consumer watches over 90 minutes of online video content per day, with around 15% averaging more than 3 hours. In fact, recent  studies  indicate that the exponential growth in consumption of video content has led to: Better message retention (54% increase in brand awareness) Higher conversions (66% more qualified leads per year) If you haven’t used it so far, don’t miss incorporating it in yo...

Do you think your home page should be your landing page or simply put, the webpage that all your search traffic lands too? Think again! Landing pages are often overlooked but crucial part of digital marketing.  Social media ,  email marketing  and  Paid Search (PPC)  ads all send potential customers to landing pages in hopes of converting them to sales or leads. Without compelling calls-to-action, all that driven traffic and money is wasted. If a person clicks on your  Pay-Per-Click (PPC)  ad, email or search result, they’re looking for your product or service.  Read more:  https://wsiestrategies.com/landing-page-design/

1. Tap into Video Conversions The more you engage your viewers, build trust and hold their attention, the more you can raise your rank with Google’s points system. Essentially, you need higher retention, lower bounce rates, and longer time spent on-page. Incorporating videos on your website, especially on your landing pages, could help  increase your conversions by as much as 80% . 2. Boost your Expertise, Authority, Trustworthiness (E-A-T)   Enrich your content by leveraging data from known entities or hiring experts to author your content. Give credit and credentials to both and ensure appropriate affinity to the brand you are promoting. The more authentic your content, the better your ranking. 3. Aim for Excellence in Digital Experience With websites continuing to grow in complexity, technical SEO will be a critical differentiator between you and your competition. For example, an  Akamai study  shows that a 1-second delay in page load time c...

Google’s effectiveness in being the end destination of user journeys plays a defining role in setting the SEO trends for each year. Here are some of the 2019 SEO practices that gained acceptance and showed results. 1. Building Buyer Personas : Building buyer personas has emerged as one of the most critical aspects of  developing the right SEO strategies . Knowing your target audience and their content type and consumption preferences helps focus on user intent during content creation. This not only enhances the audience journey, but also earns you brownie points from Google, and increases your chances of conversion. The overall goal of this activity is to better understand who your target audience is and how you can apply your marketing strategies to intercept their daily actions and provide value to their lives whilst promoting your business. The better you understand your customers, the better you can help them. 2. Extend your Winning Streak with On-Page and Off-Page O...

In our rapidly evolving digital landscape, the use of social media has become a staple requirement for businesses of all kinds. No matter how small or large your business, and which industry you belong to, you can hardly ignore the power of social. From extending your reach and improving brand awareness, to engaging with customers and prospects, and driving online conversions, a powerful social media strategy with proper social media monitoring can help you achieve significant business goals. What Gets Measured, Gets Done! Are you investing a substantial portion of your advertising and marketing budget into a full-fledged social media marketing plan? If yes, how do you ensure that the time, effort and money you put into your social selling strategy does not go down a black hole? The answer is simple; what gets measured, gets done! Continuously monitoring the effectiveness of your social agenda, along with timely tweaks to the roadmap could help you stay on...

Useful Tips to Make Your Social Campaign a Runaway Success No matter which industry you belong to, there is hardly a chance that you can ignore  social selling , or the use of social media for the growth or sustenance of your business. In fact, the last couple of years have seen social media channels going through an evolution of their own. From live video content and chatbots, to augmented reality and influencer marketing, social networks have introduced a plethora of new avenues for engaging with customers and prospects. Platforms such as Facebook, Instagram, and Twitter have rolled out a whole slew of business features, while also breaking records on the number of active users. Keep on reading if you want to perfect your own social media marketing plan! It is quite likely that you may find this vast sea of social selling opportunities to be overwhelming or confusing. This is where building a smart social media marketing plan will come in handy. Instead of an expensive, tri...